Monthly Archives: March 2012

Mention in the Orlando Sentinel and Freelance Writer’s Report

I was mentioned in the Central Florida Business section of the Orlando Sentinel on Monday, March 26, 2012 as well as the April 2012 edition of Freelance Writer’s Report. Check it out!

Orlando Sentinel mention

Orlando Sentinel mention

 

http://articles.orlandosentinel.com/2012-03-25/business/os-cfb-progressions-032612-20120325_1_orlando-office-sales-executives-voa-associates

Awards

Ashley Cisneros, principal, Ashley Cisneros, Inc., Orlando, was the winner of UNITY: Journalists of Color, Inc.’s national business competition. Cisneros, the only program Fellow selected from the Southeast and Florida, will receive a $10,000 startup business investment prize from the New U: News Entrepreneurs Working Through UNITY initiative, a competitive program for journalists of color who want to become entrepreneurs.

Mention in the Freelance Writer’s Report:

Freelance Writer's Report  mention

Freelance Writer’s Report mention

–Ashley Cisneros
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Ashley Cisneros is a co-founder of Chatter Buzz Media, an Orlando Internet marketing firm that helps companies and organizations engage with their target markets through inbound marketing via the Internet. Chatter Buzz Media, which won the Social Madness competition for the Orlando small business market, is a full-service digital marketing firm specializing in website design, search engine optimization (SEO), social media marketing and content creation. Prior to founding Chatter Buzz, Ashley worked as a newspaper reporter, magazine editor, technical writer, marketing manager, public relations practitioner and freelance journalist. To see Ashley’s content writing, visit www.ashleycisneros.com. You can also reach Ashley on her Google profile.

Loved speaking at the UF Women in Entrepreneurship Summit

The energy was incredibly positive at the University of Florida’s Women in Entrepreneurship Summit today! It was such an honor to be invited to speak at the event. I loved re-connecting with my entrepreneurship professor Bill Rossi, networking with other entrepreneurs and meeting all of the talented students!

UF Women Entrepreneurship Summit program

UF Women Entrepreneurship Summit program

We spoke about creating a strong foundation for your venture, building your network, sharpening negotiation skills and cultivating long-term success.

A couple notes I jotted down …

1. Listen more than you speak.

2. Surround yourself with people who have ‘made it.’

3. Know that you can’t win every deal. Be selective.

4. Stay healthy. You must take care of yourself before you can help anyone else. The most successful CEOs are often religious when it comes to exercise and mindful eating.

5. It’s OK to apologize. Suck it up and move on.

6. Return calls.

7. Business is a two-step dance — you often take two steps forward and one step back.

8. Set personal boundaries when it comes to your emotions. It’s OK to get mad, scared or upset, but allow yourself to only let it affect you so much. Don’t let negative emotions consume you. Restrict it, deal with it, and then release it.

9. On daily basis, you may feel scared, not know what to do about a certain issue or feel a pang of self-doubt. No one has all the answers. It’s never the end of the world.

10. Commit to pursuing balance. Few of us will ever feel that we have finally accomplished a balanced life, but it’s essential that we keep trying.

–Ashley Cisneros
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Ashley Cisneros is a co-founder of Chatter Buzz Media, an Orlando Internet marketing firm that helps companies and organizations engage with their target markets through inbound marketing via the Internet. Chatter Buzz Media, which won the Social Madness competition for the Orlando small business market, is a full-service digital marketing firm specializing in website design, search engine optimization (SEO), social media marketing and content creation. Prior to founding Chatter Buzz, Ashley worked as a newspaper reporter, magazine editor, technical writer, marketing manager, public relations practitioner and freelance journalist. To see Ashley’s content writing, visit www.ashleycisneros.com. You can also reach Ashley on her Google profile.

Entrepreneurship post featured on Central Florida Top 5

Check out CentralFloridaTop5! They shared by guest post about entrepreneurship today.

http://www.centralfloridatop5.com/2012/03/13/education-entrepreneurship-empowerment-jacf-junior-achievement/

–Ashley Cisneros
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Ashley Cisneros is a co-founder of Chatter Buzz Media, an Orlando Internet marketing firm that helps companies and organizations engage with their target markets through inbound marketing via the Internet. Chatter Buzz Media, which won the Social Madness competition for the Orlando small business market, is a full-service digital marketing firm specializing in website design, search engine optimization (SEO), social media marketing and content creation. Prior to founding Chatter Buzz, Ashley worked as a newspaper reporter, magazine editor, technical writer, marketing manager, public relations practitioner and freelance journalist. To see Ashley’s content writing, visit www.ashleycisneros.com. You can also reach Ashley on her Google profile.

Mentioned in the Orlando Business Journal

Check out this mention in the Orlando Business Journal!

Orlando Business Journal mention

Orlando Business Journal mention

–Ashley Cisneros
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Ashley Cisneros is a co-founder of Chatter Buzz Media, an Orlando Internet marketing firm that helps companies and organizations engage with their target markets through inbound marketing via the Internet. Chatter Buzz Media, which won the Social Madness competition for the Orlando small business market, is a full-service digital marketing firm specializing in website design, search engine optimization (SEO), social media marketing and content creation. Prior to founding Chatter Buzz, Ashley worked as a newspaper reporter, magazine editor, technical writer, marketing manager, public relations practitioner and freelance journalist. To see Ashley’s content writing, visit www.ashleycisneros.com. You can also reach Ashley on her Google profile.

Florida Magazine article: Representative Debbie Wasserman Schultz

DEBBIE WASSERMAN SCHULTZ: “POLITICS HIT ME LIKE A LIGHTNING BOLT”
Florida’s first Jewish congresswoman launched her public-service career at UF.

http://magazine.ufl.edu/2012/03/debbie-wasserman-schultz/

U.S. Rep. Debbie Wasserman Schultz was the youngest woman ever elected to the Florida State Legislature when she took office in 1992 at age 26. She became DNC chairwoman last year.

When Representative Debbie Wasserman Schultz* came to the University of Florida as a freshman, she planned to major in veterinary medicine. But when the current Democratic National Committee chair won a senate seat in Student Government, “politics hit me like a lightning bolt,” she says.

“It was then that I decided to make public service my career.”

“I may not always be successful at everything I set out to do, but I will never lose because I got outworked.”

As part of an upstart party that challenged the dominance of Florida Blue Key, Wasserman Schultz (BA ’88, MA ’90) worked her way up to senate president.

“SG used to be very restrictive and exclusive before my party ran and won,” she says. “The change ultimately made SG more accessible to all students.”

She was also active in UF Savant, Omicron Delta Kappa and the Inter-Residence Hall Association, among other organizations. When Wasserman Schultz felt that Rawlings Hall residents didn’t get the attention they deserved from the Broward-Rawlings Area Council, she created the Rawlings Area Council and served as its first president. Today, the congresswoman continues to support her alma mater.

In addition to supporting UF Hillel, Wasserman Schultz — a mother of three who lives in Weston — attends Homecoming each year and tries to attend at least one other game. As a breast cancer survivor, she worked with UF’s Athletic Association to have one game a year dedicated to raising breast cancer awareness. She also meets with SG leadership in Washington and speaks to students from the political campaigning graduate program each year.

Lessons learned on campus have impacted her life and career, she says.

“I learned that there is no substitute for hard work,” Wasserman Schultz says. “I may not always be successful at everything I set out to do, but I will never lose because I got outworked.”

President Barack Obama appointed her as DNC chair in 2011, an experience she describes as “incredible.”

“Anytime the President asks you to take on a responsibility like chairing the DNC, it is a source of pride,” she says. “But I’m most proud of being elected by my constituents to represent them in Washington and in Congress.”

–Ashley Cisneros
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Ashley Cisneros is a co-founder of Chatter Buzz Media, an Orlando Internet marketing firm that helps companies and organizations engage with their target markets through inbound marketing via the Internet. Chatter Buzz Media, which won the Social Madness competition for the Orlando small business market, is a full-service digital marketing firm specializing in website design, search engine optimization (SEO), social media marketing and content creation. Prior to founding Chatter Buzz, Ashley worked as a newspaper reporter, magazine editor, technical writer, marketing manager, public relations practitioner and freelance journalist. To see Ashley’s content writing, visit www.ashleycisneros.com. You can also reach Ashley on her Google profile.

Presentation at Embry-Riddle Aeronautical University

It was such an honor to speak to the Multicultural Greek Council at Embry-Riddle Aeronautical University about personal branding!

We’re hearing so much about the importance of getting more young people — especially minorities and women — into STEM (science, technology, engineering and math) in order to help our country recover from the recession and remain globally competitive.

It was so inspiring to meet such talented students at Embry-Riddle. These students are literally going to become rocket scientists, astronauts, pilots and aerospace engineers.

embry-riddle program

The cool program the MGC at Embry-Riddle created for my presentation.

Thank you very much for the kind invitation!

–Ashley Cisneros
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Ashley Cisneros is a co-founder of Chatter Buzz Media, an Orlando Internet marketing firm that helps companies and organizations engage with their target markets through inbound marketing via the Internet. Chatter Buzz Media, which won the Social Madness competition for the Orlando small business market, is a full-service digital marketing firm specializing in website design, search engine optimization (SEO), social media marketing and content creation. Prior to founding Chatter Buzz, Ashley worked as a newspaper reporter, magazine editor, technical writer, marketing manager, public relations practitioner and freelance journalist. To see Ashley’s content writing, visit www.ashleycisneros.com. You can also reach Ashley on her Google profile.

Finalist in Orlando Business Journal’s Women Who Mean Business Awards

I was so excited to be nominated and deemed a finalist for the Orlando Business Journal’s Women Who Mean Business Awards in the “Women to Watch” category.

http://www.bizjournals.com/orlando/news/2012/02/24/nominees-for-women-who-mean-business.html?page=all

–Ashley Cisneros
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Ashley Cisneros is a co-founder of Chatter Buzz Media, an Orlando Internet marketing firm that helps companies and organizations engage with their target markets through inbound marketing via the Internet. Chatter Buzz Media, which won the Social Madness competition for the Orlando small business market, is a full-service digital marketing firm specializing in website design, search engine optimization (SEO), social media marketing and content creation. Prior to founding Chatter Buzz, Ashley worked as a newspaper reporter, magazine editor, technical writer, marketing manager, public relations practitioner and freelance journalist. To see Ashley’s content writing, visit www.ashleycisneros.com. You can also reach Ashley on her Google profile.

Lake Mary Life Magezine: Rich Hippie

IT TAKES MAYBE THREE SECONDS TO GET HOOKED at Rich Hippie. Rack after rack of vibrant, touch-me-now dresses, blouses, pants, and scarves in coral, turquoise, and lime hues fill the cozy boutique. Maybe it’s the classic rock music. Maybe it’s the one-of-a-kind boots and accessories that beckon. One thing’s for sure -the personal approach of the friendly fashionistas at Rich Hippie had made shopping fun again.

This month, owner Jean Gasperoni, who travels to Los Angeles, New York, Atlanta, and Miami to find her unique merchandise, is celebrating two years of bringing back the exclusive boutique for hundreds of happy clients.

When a customer arrives to Rich Hippie, she is invited to relax on the couch and enjoy a cup of joe. The staff then spends some time listening to the customer to learn about her preferences. Next, she can head to the dressing room, kick off her shoes, and wait for the staff to bring carefully-selected items to her.

“We want you to feel like you’re in your own home,” Jean explains.

The pleasant, stress-free, commission-free experience is a hit with clients. One customer drives over from Tampa every weekend. Others fly in from Miami or Los Angeles. The team recently hosted a busload of women from The Villages.

It’s not rare for the Rich Hippie staff to run to the parking lot, and pass clothes through the car window to on-the-go clients.

“We have customers who arrive in a panic because they need an outfit for a date that night,” Jean laughs. “We especially love it when they come back and tell us about the date.’

While still in her early 20s, Jean owned a chain of stores called Jessica Rose Boutique. She became the youngest person to make the cover of the Orlando Business Journal. When she opened her current boutique, Jean chose the name Rich Hippie because she believes that being rich encompasses more than just money.

“The clothes are hippie because they are very colorful, expressive, and comfortable, and rich because they are high in meaning and value,” says Jean, who travels around the world to handpick fashions for Rich Hippie. “The clothes have to be very unique both in color and style, high quality, feel good to the touch, and be low maintenance.”

With an average price point of $60, the clothes range from size small to 1X. In addition, the boutique offers layaway, if needed.

“We have something for everyone,” Jean says. “A teenager can come in with her mom and grandmother, and everyone can leave with a fabulous new wardrobe.”

Rich Hippie carries up to 80 fashion lines at a time, and receives shipments daily. The team loads up on inventory to give customers plenty of selection.

“We do like to get one size run of each item because we know that our customers don’t want to have the same outfit as everyone else in town,” Jean says.

In addition to helping customers feel confident about their clothing, Rich Hippie raises thousands of dollars for charitable organizations through fashion shows.

“We love making people happy,” Jean adds with a smile. “When you strut out of here, you will feel like a queen.”

Located at 1094 Montagomery Road in Altamonte Springs, Rich Hippie is open Monday through Saturday from 10:00 a.m. to 8:00p.m. You can reach the staff at (407) 682-7969.

–Ashley Cisneros
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Ashley Cisneros is a co-founder of Chatter Buzz Media, an Orlando Internet marketing firm that helps companies and organizations engage with their target markets through inbound marketing via the Internet. Chatter Buzz Media, which won the Social Madness competition for the Orlando small business market, is a full-service digital marketing firm specializing in website design, search engine optimization (SEO), social media marketing and content creation. Prior to founding Chatter Buzz, Ashley worked as a newspaper reporter, magazine editor, technical writer, marketing manager, public relations practitioner and freelance journalist. To see Ashley’s content writing, visit www.ashleycisneros.com. You can also reach Ashley on her Google profile.

Lake Mary Magazine: Metzger Family

As afternoon spills into evening is Sanford, a family makes a house a home. Dad Tom Metzger dusts, daughter Arielle sweeps, and son Austin scrubs.

Family to-do lists and the kids’ artwork adorn the walls. The family’s  gente giant of a Great Dane, Mercy, rests comfortably on a welcoming shaggy rug. The windows are open, and the cool January air breezes through and ruffles 15-year-old Arielle’s blond hair.

She’s excited to show off her new room. Wallpapered with Twilight movie posters, her sanctuary is as bright and cheerful as she is. Atop her shelf lies a green Bible, on the desk textbooks and a scrunchie.

It could be a room of any teenage girl in Central Florida. But a teetering tower of white thank-you cards on her dresser offers a clue-Arielle Metzger is no ordinary girl.

HARD TIMES
Life can change dramatically in a very short time. Three years ago, Arielle and Austin’s biggest worry may have been about which comic book to read next. That was before they were faced with the realities of grown-up topics like finances, recession, and foreclosure.

After the economic crash, Tom, a computer, couldn’t find construction work. Before long, the family lost their home and were forced live in a now-famous yellow delivery truck.

“The floor of the truck was always ice-cold-even on the hottest day,” Arielle recalls. “If you had a soda that was hot, you could put it on the floor of the truck, give it a couple of minutes, it would be cold again.”

The family spent a lot of free time at the library. The kids would use the internet to do their homework. Arielle would work on two websites to help other struggling families, greensteak.info that featured coupons, and communityassistance.info that featured info on local services.

Before hard times hit, Tom purchased a family membership to the Lake Mary YMCA. When the family lost their home, it became more than a place to have fun. It became a place to shower.

On Fridays, Tom would find a spot in the back of the parking lot to park the family truck, and they spent the weekend there. Soon, the YMCA staff picked up on what the Metzgers were doing.

“At the beginning, they left us alone for the most part,” Arielle says softly. ‘Then the director found out. She called Beth.”

“We were caught,” Austin adds.

Beth is Beth Davalos, coordinator of the Families in Transition (FIT) program at Seminole County Public Schools. Timing is everything. If Beth had waited 10 minutes to approach the Metzger family at the YMCA, their lives would be completely different.

“We were actually right on time. Beth not only helped the Metzgers get into a motel for a month, she also connected them with community services. But most significantly, she extended them an invitation-one that would change their lives forever.

OVERNIGHT CELEBRITY
Producers from CBS’ 60 Minutes had contacted Beth and were searching for families in Seminole County who lived in their cars or trucks. Beth asked the Metzger if they were willing to be interviewed.

“We held a family meeting,” Austin recalls. Tom asked his kids if they really wanted to share their story on national television, and they agreed to participate. The producers planned to come to Florida, and then had to cancel a few times.

When the family did come, they recorded hours and hours of footage of the Metzgers, in addition to several other families. Tom, Arielle, and Austin didn’t learn that they would actually be featured in the edited report until two days before it aired.

The deafening response to the report started just two minutes after it was televised.

“We wer at the library and right after the program aired, four cars drove by looking for us,” Tom says.

That’s when the real adventure started. Phone calls came from as far away as the United Kingdom, Saudi Arabia, and Afghanistan.

“They told me, ‘Your kids didn’t just inspire Americans, they inspired us over here, too,’” Tom recalls. “My kids inspired the world.”

Letters arrived by the bagful.

“But the emails, oh my God, the emails!” Arielle says, wide-eyed, “There’s about 1,000, and we’re still sorting and answering them. Some people would get mad at us for not responding quickly enough, it was just so much.”

People invited the Metzgers to move in with them. They offered jobs to both Tom and Arielle, and tickets to an Orlando Magic Game. There was an opportunity to appear in a PSA with Dwight Howard. Three law firms offered Arielle paid internships. (“They offered her $15 an hour,” Tom says incredulously. “Do you know how rare it is to have a paid internship?”)

And the owner of New York-based Horizon Media provided six months funding for the family to move into the Metzgers’ current rental, and now they are being case managed by Pathways to Home, a program that helps homeless families work towards self-sufficiency.

The decision to participate in the interview was a smart one. So was a seemingly simple wardrobe choice. During the filming, Arielle chose to wear a green and grey Stetson T-Shirt. While she can’t remember who gave it to her or when she received it, no one will ever forget what it did for the family.

STETSON STEPS UP
Tom wasn’t the only one to receive hundreds of calls after the interview. Phone lines were jammed at Stetson University in DeLand.

“It felt like destiny when we saw Arielle with a Stetson shirt on in the report,” remembers Rina Tovar, vice president of campus life and student success. “From our alumni and students to faculty and staff, everyone felt a connection to Arielle and Austin. Arielle, currently a freshman at Seminole High School’s International Baccalaureate Program, spoke like a Stetson student.”

The leadership team knew that they wanted to help the Metzgers. They thought that Arielle fit the profile for Stetson’s Bonner Scholars Program, an initiative that offers students access to education in exchange for an opportunity to serve. Stetson is the only university in Florida affiliated with the Princeton, N.J. based Corella & Bertram F. Bonner Foundation.

Bonner Scholars, many of whom are the first in their family to attend college, receive a financial aid package comprised of scholarships, grants, and loans, if needed, to attend Stetson. During their four years of study, the scholars volunteer for at least eight hours per week for a nonprofit organization.

Stetson decided to offer both Arielle and Austin full four-year financial packages-worth more than $360,000 for the two siblings.

“I was shocked, grateful, and really relieved when I found out,” Arielle says. “Knowing that Dad doesn’t have to pay for our college is the best part.”

University President Dr. Wendy Libby invited the Metzgers to visit Stetson, and the group participated in a live interview with The Early Show on CBS that airs on Saturday mornings. Stetson also introduced Arielle and Austin to several students mentors who volunteered to guide them throughout their academic journey.

“Arielle is exactly the type of student we try to recruit into the Bonner Program-one with a servant leader heart,” Rina says.

Arielle and Austin say that the reason they agreed to the 60 Minutes interview in the first place is because they thought it might help homeless families. There’s no way they could have known how many people would benefit from their decision.

GENEROSITY IS THE NEW BLACK
Beth Davalos grinned from ear-to-ear when she learned about the Stetson scholarship. Then the phone rang again.

After the news reports, she received thousands of calls and emails from people all over the world including Sweden, Denmark, Germany, Japan, and Great Britain. One marine called from Afghanistan to make a donation.

Monetary and in-kind donations following the Metzgers’ interview are estimated to total more than $1 million.

Since the news reports, FIT had opened 48 food pantries, largely sponsored by the local faith-based community. More than 100 churches, large food organizations, and individuals have donated to help fill the pantries, which offer information as well as providing food.

The churches are also offering volunteers who are trained to serve as resources advocates. These volunteers will be strategically placed at the different food pantry locations and at a location at Northland Church to help support families through the transition process. Families who are in transition themselves are motivated to help.

“One of the other little girls featured in the news report is now going through her belongings to pull items to donate,” Beth says.

The need will continue. Latest reports show that there are around 10,000 homeless children in Central Florida. Fom. November 2011 through January 2012, the FIT program staff along with the school social workers helped 42 families with emergency housing to avoid living on the streets.

“I have 1,417 homeless children in our program right now,” Beth says. “In between December and January, another 217 children became homeless. And this happened during the holidays, when landlords are typically kinder.”

Exactly what qualities as “homeless” is currently an issue being discussed by lawmakers. H.R. 32, The Homeless Children and Youth Act of 2011, had been introduced to amend the definition of “homeless person” to include certain homeless children and youth.

Currently, the HUD definition of homelessness doesn’t match the federal definition of homelessness. It leaves out some families who are living in motels or in someone else’s home due to economic hardship.

Beth invited the Metzger family to accompany her on a trip to Washington, D.C. with another homeless SCPS student who would be testifying at a Congressional hearing.

“When the speaker introduced us as the Metzger family, all the cameras Congressman Corrine Brown, Congressman John Mica, Senator Patty Murray, and Senator Tom Harkin. They also ate in the private cafeteria, and toured the Capitol building.

“Homelessness is a subset of poverty,” Beth says. “We have families in Seminole County who aren’t homeless, but are certainly struggling. We have to change the way we think about how we approach poverty as well as make giving a lifestyle.”

She encourages individuals and organizations to think about what they can offer, whether it be money, in-kind goods and services, or time and talent.

In a developing partnership, Stetson University’s Community-Based Research Program will send two students researchers to help FIT conduct its annual survey to find out what homelessness looks like today compared to last year and to study how to community is approaching homelessness. They will interview the parents, children, and local agencies.

These days, Arielle and Austin have become quite the pros when it comes to giving interviews, and while they are grateful for the celebrity status they’ve experienced, they just want to be kids. They want to focus on school, get used to their new neighborhood, and go to the movies.

If home is where the hear is, maybe the term “homeless” should be “houseless” or “shelterless” because the Metzger family never lost heart. They never lost their dignity, love, or strength as a united family. They always knew that giving to others is what makes a person truly rich.

–Ashley Cisneros
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Ashley Cisneros is a co-founder of Chatter Buzz Media, an Orlando Internet marketing firm that helps companies and organizations engage with their target markets through inbound marketing via the Internet. Chatter Buzz Media, which won the Social Madness competition for the Orlando small business market, is a full-service digital marketing firm specializing in website design, search engine optimization (SEO), social media marketing and content creation. Prior to founding Chatter Buzz, Ashley worked as a newspaper reporter, magazine editor, technical writer, marketing manager, public relations practitioner and freelance journalist. To see Ashley’s content writing, visit www.ashleycisneros.com. You can also reach Ashley on her Google profile.

Latina Style: An Entrepreneurial Commitment

Betty Lugo was hunched over her Philosophy of Law textbook, and kept reading the same line over and over. She looked up and noticed that her study partner, Carmen Pacheco, had put down her book and was doodling in her notebook. The students were in Pacheco’s mother’s kitchen.

“I asker Carmen what she was doing,” says Lugo, recalling that fateful afternoon in 1980. “She told me, ‘I’m drawing our building. One day we’re going to have our own law firm. It will have a beautiful atrium, and we’ll have all these clients. You’ll see.’ I smiled and told her, ‘Yes, Carmen, but right now, we have to study!’”

Pacheco was right. The young women grew up to become two high-powered Wall Street attorneys, and later the founders of the first Hispanic-women owned lay firm in New York, Pacheco & Lugo PPLC.

Thought Lugo comes before Pacheco alphabetically, they name the firm Pacheco & Lugo so that the firm acronym spells PAL. Friendship has been a strong foundation for their partnership.

Celebrating their 20-year anniversary in 2012, Pacheco & Lugo has a longstanding legacy of providing quality and cost-efficient legal services to a variety of companies, governmental entities and individuals.

The partners’ first office was a 2,300-square-foot corner office with a view of the East River in the World Trade Center. In fact, the attorneys were in the building during the 1993 terrorist attack. The partners recall climbing staircase after staircase, saving many lives. “In a life and death situation, you really learn about a person,” Lugo reflects. “I know that my business partner and I both have a level of integrity. We are dedicated and will not abandon our commitments or relationships.”

Finding elusive work life balance is a challenge for many business owners, and this was certainly true for Pacheco and Lugo. When the partners first started, they would work 48 hours straight even if they had to sleep at the office.

The partners have blended the worlds of family life and business. Pacheco’s mother, a retired professor with two masters’ degrees, comes to the office on a daily basis to volunteer. Pacheco’s niece also works in the office.

It’s a beautiful feeling to be able to come to work and get a hug and kiss from my mother every single day,” Pacheco says.

Like Pacheco and Lugo, Maria Zendejas knew that she wanted to include family in her business. Originally from Michoacan, Mexico, the successful real estate expert opened Realty World Golden Era in Ventura County, Calif. in 2006.

Today, both of her daughters work with her at the company. Lupe is the broker for the office, and Belen is a realtor.

–Ashley Cisneros
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Ashley Cisneros is a co-founder of Chatter Buzz Media, an Orlando Internet marketing firm that helps companies and organizations engage with their target markets through inbound marketing via the Internet. Chatter Buzz Media, which won the Social Madness competition for the Orlando small business market, is a full-service digital marketing firm specializing in website design, search engine optimization (SEO), social media marketing and content creation. Prior to founding Chatter Buzz, Ashley worked as a newspaper reporter, magazine editor, technical writer, marketing manager, public relations practitioner and freelance journalist. To see Ashley’s content writing, visit www.ashleycisneros.com. You can also reach Ashley on her Google profile.